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Design today has altered in accordance with the changing environments. It is largely collaborative, multidisciplinary, user driven and mostly delivered through technology. Shift from tangible product to intangible product is evident. The challenge Design practice faces is to retain the human to human connect in this virtual world. Successful designs are predominantly delighting the customer by solving unimagined needs and contributing to business value as well. Good design is now considered a game changer. Design is being recognized as a discipline that can play a role in many different contexts: from designing communications to designing businesses.

The shift in Design profession has triggered a change in Design education as well.

School of Design at NMIMS is proposed to be a new age design school.


A hub that evolves new pathways to actualize designers who will create life-enhancing solutions in an increasingly digitized world.


  • To nurture students to thrive by providing immersive, holistic, multi-disciplinary learning opportunities
  • To engender innovative professionals who will create value by humanizing technology in emergent scenarios

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Bachelor of Design

About the Program

The aim is to build Design education with academic rigour, retaining experiential learning provided by studio-mentor driven teaching and in addition learning with ‘tinkering’ in a collaborative avenue.

It is the only undergraduate design programme that includes Technology and Business Management as modules in the curriculum.

School of Design

Program Duration

4 Years Full Time


Mumbai - 25 seats

Unique Features of the Program

  • Focus on research driven design to humanize technology
  • Holistic development of a student: mind-set, knowledge and skills
  • Tinkering lab to design solutions by experimenting with emergent technologies
  • Creative entrepreneurship module to encourage Design led start-ups
  • Professionalizing a student with necessary business acumen and communication skills
  • Continuous industry connect through various avenues
  • Design aligned Modules offered in Sociology, Anthropology, Applied Science and Business Management.

Program Expectation

The program will prepare the students with:

  1. Core capabilities of a Designer: Expertise in creative thinking, visualisation and conceptualising skills and Innovative mind sets.
  2. Problem solving skills with a scientific approach: Adapt to new scenarios to apply, analyse and synthesise the knowledge in sociology, psychology and applied sciences in the context of design to arrive at holistic solutions
  3. Abilities to humanise technology: Comprehension to understand the possibilities with current and emergent technologies to deliver a viable, sustainable futuristic, and outcome driven design.
  4. Expertise in User-centred, collaborative process: Generate a response that leads the team to User centric /collaborative paths to find opportunity spaces that can be explored via design to create business value.
  5. Implementation with Multidisciplinary alignment and Business Acumen: Respond with cross functional, multidisciplinary empathy and ethical mind-set to work in collaboration and lead with creative and emotional intelligence.

Career Prospects

  • Job profiles such as Consumer Insights and Design Research, Communication Design, Experience design, UX & UI, Design Research, Innovation facilitation, Service Design in all sectors
  • Begin Design led start-ups.
  • Pursue a Masters in Design in India or Abroad.


Seven program fundamentals form the basis of the curriculum. The fundamentals related to design and those that address multi-disciplinary modules are in equal distribution over four years.

In years I & II there is a rigorous exposure to Design Fundamental and an introductory view of the other fundamentals. The intent is to build the core strengths of a designer. These two years will prepare them to be communication designers as well.

The years III & IV focus on applications of this Design knowledge to create value by exploring solutions when experimenting with emergent technologies with a multi-disciplinary approach.

School of Design

Semester I

Fundamental Module
Design Language Skill Explorations
Typography I
Design Visualisation Visual Articulations I
Design Thinking Design Research (Discover)
Design Science Design Theory
Design & People Social Narratives
Design & Technology Design Appreciation
Design Management Business Communication I
Value Add Workshop I
Research Research Pathway I

Semester II

Fundamental Module
Design Language Skill Explorations 2D
Photography I
Typography II
Design Visualisation Visual Articulations II
Design Thinking Define Opportunities
Design Science Applied Science I
Design & People Cultural Naratives
Design & Technology Technology Intervention I
Design Management Business Communication II
Business Acumen I
Value Add Workshop II
Research Research Pathway II

Semester III

Fundamental Module
Design Language Skill Explorations Motion
Typography III
Design Visualization Data Visualization
Design Thinking Creative Exploration
Design Science Applied Science II
Design & People Global Narratives
Design & Technology Technology Intervention II
Design Management Business Acumen II
Value Add Workshop III
Research Research Paper III

Semester IV

Fundamental Module
Design Language Skill Explorations 3D
Sensorial Studies
Design Visualization 5d Visualization
Design Thinking Design Validation
Design Science Applied Science III
Design & People Indian Naratives
Design & Technology Technology & Interactivity
Design Management Business Acumen III
Value Add Workshop IV
Research Research Paper IV

Semester V

Fundamental Module
Design Thinking + Design Management Creative Studio I (Ngo Interact)
Design Thinking + Design & Technology+ Design Management Creative Studio II Web & Mobile Experiences
Design Thinking + Design & Technology+ Design Management Creative Studio III Immersive Technologies
Design Management + Design Thinking Strategic Business Model Canvas
Design & People People and their habits

Semester VI

Fundamental Module
Design & Technology+ Design & people + Design science Connected Environments
Design Thinking + Design & Technology+ Design Management Creative Studio IV Connected Environments
Design Management+ Design thinking + Design & people Creative Entrepreneurship
Design & Technology + Design Science + Design Thinking Creative Studio V Data Design
Design Thinking + Design & Technology Creative Studio VI Game design
Design Management Intellectual Property & Law

Semester VII

Fundamental Module
Design Management + Design Thinking +Design & people + Design & Technology + Design Science Internship ( 6 months)

Semester VIII

Fundamental Module
Design Visualization + Design Management + Design Science + Design & People Research Paper V
Design Thinking + Design Management + Design Science + Design & People+ Design & technology Degree Project

Copyright ©

Note: The B.Des. Program Design, module structure and module outlines is a copyright of SVKM’s NMIMS (Deemed to be University),Mumbai and copying there off in any manner or making Photostat copies or feeding or storage in any retrieval system, computer etc. or transmission by any electronic means without the written permission of the owner SVKM’s NMIMS (Deemed to be University),Mumbai will entail civil and criminal action without further notice.

Bachelor of Design

Programs Offered at Campus


B.Tech. | MBA Tech. | MBA Pharma Tech. | B.Sc. Economics | B.Com. Hons. | B.Sc. Finance | BBA | B.Des