Is advertising the right career choice for you?

By Zaie Bhongade

Career crossroads feel impossible to figure out in this current day and age, there are simply too many options out there! Making the right choice, finding what you love and enjoy doing and actually going ahead and pursuing it, seems like a tough job. There are compromises everywhere when it comes to deciding what you do.
A helpful tip to navigate your way through this is taking the time out to know your skills and what you’re actually good at and researching the industry

Why divergent thinking is necessary for a successful advertiser

By Zaie Bhongade

A good advertiser knows his or her audience. An even better advertiser is one who comes up with a unique and interesting way to market the brand or service. A way which is disruptive, piercing and stands out the most with the essence of the brand message clear as crystal. This requires a specific way of thinking, a divergent, out of the box thinking that’s capable of coming up with something original every time.

Why Liberal Arts...

By Dr. Chaitanya Joshi

Our world today, as all of us know, runs more on ‘information’, than on anything else. Technological innovations have brought us closer more than ever. Contribution of Indians, especially in recent times, in the advancement of technologies, and thereby in the formation of the contemporary world has extensively been celebrated. We have always taken pride in our technocrats who have played a major role in building this information age. Our technological institutes, whether public or private, have been an unceasing source of manpower to feed global information needs.